Xeko LogoElf Island - You Hold The Key

Xeko At-A-Glance

Company Roots:

Xeko and Elf Island combined their forces of Good in December 2009 with the vision of creating and marketing world-class products and media that entertain and inspire kids to make a difference

Xeko - www.xeko.com

Xeko (pronounced “zeeko”) is the award-winning kids’ entertainment brand specifically created to instill positive social and environmental values into the world’s future stewards while empowering kids to make a difference today.

Rated “G” for “Good,” Xeko delivers engaging game play for kids that ignites imaginations and sends the next generation of heroes on an adventure to save the world. The Xeko Motto: Be a Force For Good!

Product Offerings

Virtual World:

  • Where kids play online games that cause Good to happen in the real world
  • Enables kids to learn how to give, how to be good citizens and how to turn their gaming actions into a real world of Good
  • Has created a new trend in gaming called Gaming for Good™
  • Turns online gaming efforts into tangible offline results through non profit partners and Mirrored Gaming™

Eco- Adventure Trading Card Game:

Each Xeko mission roots in one of Earth’s most endangered habitats, called “hotspots.”

  • Mission: Madagascar: launched 4/06
  • Mission: Costa Rica: launched 10/06
  • Mission: Indonesia: launched 9/07
  • Mission: China: launched 7/08
  • Fun fact: Xeko Species cards map to each animal’s real-world conservation status – the most endangered animals are the hardest cards to find

Earth-friendly Plush Toys:

  • Xeko Pals™ (feature popular characters from the trading card game): launched 8/08
  • Made from recycled and/or sustainable materials (including certified organic cotton and soy)

**Four percent of Xeko net product sales are donated to Conservation International in support of its work to save Earth's biodiversity hotspots

Mirrored Gaming™

Kids + Online Gaming + Nonprofit = Do GOOD in the Real World:

  • Xeko partners with non-profit’s to promote causes through online games called GoodQuests™
  • By meeting a collective goal in game, kids activate the donation to the nonprofit
  • Mirrored Gaming engages, entertains and rewards kids for making an impact in the real world by immersing them in the needs of real people, animals and the Earth
  • Kids feel the empowerment and become inspired to see the results and help change our world

How kids have helped others through Mirrored Gaming:

  • Built eight homes for eight families in Honduras. (Nonprofit: Habitat for Humanity)
  • Repaired six boats to protect sharks and other wildlife from poachers. (Nonprofit: WildAid)
  • Planted 2,000 trees in Niger (Nonprofit: PlantIt 2020)
  • Helping scientist’s track polar bear migration in the Arctic. (Nonprofit: Polar Bear International)
  • Fed 100 under served families healthy produce in Sacramento. (Nonprofit: Fresh Producers)
  • Adopted a panda from an earthquake-affected area in China. (Nonprofit: Pandas International)
  • Built one camp in Uganda for kids living with HIV. (Elizabeth Glaser Pediatric AIDS Foundation)
  • Sending a chronically ill family to a Disney vacation. (Bert’s Big Adventure)

Why Parents Love Xeko

  • Parents trust that Xeko entertains and enriches their child
  • Parents are begging for a higher standard of values in game play and desperately seeking a positive and safe environment where their kids can play and practice goodness
  • Xeko gives kids the virtual world experience they expect while reinforcing a parents moral sense of Good
  • Xeko uses real moderators and robust dictionary chat to ensure that safety is maintained and enforced at all times
  • Kids learn about ecology and the environment as they play • Xeko products are safe and have been tested to meet or beat all CPSIA requirements

Target Audience:

Xeko’s products are created for tweens and teens but welcomes kids of all ages – especially those who care about changing our world.

Mission Statement:

Xeko’s (pronounced “zeeko”) unites and empowers kids by creating and marketing world-class products and media that entertain and inspire people to make a difference.

Xeko’s founders, investors, employees and partners believe that doing well is also doing Good. Our triple-bottom line measures the company’s success through: profitability, environmental impact, social contribution and fostering the future stewards of our world.

Awards:

  • 2008 & 2007 Outstanding Product Award, iParenting Media
  • 2008 Mom’s Best Award
  • 2008 & 2007 Game of the Year, Creative Child Magazine
  • 2008, 2007 & 2006 Seal of Approval, National Parenting Center
  • 2007 & 2006 Recommended Award, Parents’ Choice Foundation
  • 2007 & 2006 Amazing Toy Award, Parent Zone
  • 2007 The Toy Man Award of Excellence
  • 2006 Top Toy of the Year, Creative Child Magazine

Retailers:

Currently in over 1400 U.S.-based specialty retailers including Whole Foods, Barnes & Noble, Borders, independently owned toy stores, zoo and museum stores, green and fair-trade retailers, and various online resellers. International distribution scheduled for 2009. Visit xeko.com for store locations.

Business Model:

Tween entertainment franchise that spans multiple media—including gaming, books, TV, movies, toys, licensed merchandise, and the Internet—bringing children around the world together through positive Play.

** Xeko is different than most companies in that it doesn't simply take a % of profit and make a donation. The money allocated to fund each of the GoodQuests is tied directly to the performance of the kids playing and not to profits of the company. The financial commitments to Xeko’s non-profit partners are part of the day-to-day operating budgets and each program requires a different level of funding.